Campaign Manager

Automatically present the best campaign to each visitor—on the right page, at the right time.

Search engine marketing may drive traffic but you need to convert those visitors to drive revenue. That’s what Sitebrand Campaign Manager is all about: the heart of the Sitebrand Retail Marketing Suite and the optimal solution for converting more visitors into buyers, quickly.

How it works

The moment a visitor lands on your site Campaign Manager goes to work. It ensures they are greeted with a personal message—like giving a personal “handshake”—and it automatically selects the best campaigns and follow-up messages based on:

Each visitor’s profile — this includes where they came from, first click decision-making, past purchases, their current online interests, and much more
Your marketing and audience segment priorities

It all happens in real-time

A powerful feature of Campaign Manager is that it responds to each visitor in a unique way by presenting relevant campaigns that respond to their specific interests and needs in real-time—while they are on your site. This unique real-time “handshaking” and segmentation feature is the key to:

Making every visitor’s site experience unique and personal
Encouraging your visitors to go deeper into your site, stay longer, and buy more, either online or in-store

Unlimited number of real-time campaigns

Campaign Manager gives you the ability to quickly and easily run as many real-time campaigns as you like to address your business requirements and marketing priorities. These can be in the form of embedded or pop-up messages, special offers, incentives, and helpful information. Here are a few real-life examples of how you can creatively use this proven conversion tool to personalize each visitor’s web experience and generate significant new on-line or in-store revenue:

First time visitors: provide a special, personal greeting and incentive to first time visitors.
Geographic targeting: promote in-store offers to visitors that live near your stores. Promote certain products or free shipping to visitors from selected countries, states, cities, or even to those from relevant geographic or climactic regions. Greet non-English visitors in their language of choice. Automatically provide the appropriate currency conversion.
Reduce shopping cart abandonment: provide a special offer, such as free shipping or a discount, to visitors that have left the checkout process, without completing the transaction.
Personalized greetings for referrals: target visitors coming from specific search engines, keywords or partner sites with customized messages
Up-sell/Cross Sell: promote or recommend additional products based on items selected or the site navigation path chosen by a visitor.
Increase transaction sizes: present special offers to visitors based on the number or value of transactions they have made with you, during a previous period of time.
Loyalty building: welcome loyal visitors and customers with a special offer or discount based on frequency of visit or on the value of recent transactions.

The list is virtually endless and limited only by your imagination and creativity.

Two ways of implementing your campaigns

With Campaign Manager you can choose from two types of campaign implementations: semi automated and manual campaigns. Sitebrand makes it easy for you implement the type of campaigns you want depending on your marketing priorities and the level of involvement you want. No technical intervention or IT involvement is required for any implementation option.

Solutions

Services

Resources