ROI Calculator

Fill in our ROI Calculator to find out how much you could be making from each email.

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Find out how the Sitebrand Email Marketing Suite can help you optimize your customer relationships and grow your marketing ROI. To get started, call 1-800-975-0820 or .

We Speak Email

…in the Persuasive e-Marketing blog

For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI.
DMA (2007)

Sitebrand™ Email Marketing Module

Our optional Email Marketing Module complements the Sitebrand Retail Marketing Suite and creates breakthrough segmentation, personalization and marketing opportunities. Similar to our tailored, highly personal web campaigns, our Email Marketing Module enables you to:

  • Develop uniquely integrated and customized campaigns for every email recipient and visitor to your website
  • Quickly create and send targeted, personalized and persuasive offers to customers
  • Easily track respondents, from click-through to purchase
  • Drive more qualified buyers to your website or a retail store
  • Generate higher conversions—by taking advantage of the powerful benefits delivered by Sitebrand Campaign Manager, our proven conversion tool for mounting persuasive campaigns and creating a unique website experience for every visitor that changes in real time while they are on your site.

Here’s how it works

Our Email Marketing Module applies the power of Sitebrand’s unique real-rime technology to take persuasive email marketing to the next level. It engages the moment an email recipient clicks on a link and instantly feeds data to the Sitebrand Campaign Manager to ensure:

  • Each recipient immediately gets a special, personal greeting—like a welcoming “handshake”
  • A more pleasing and unique onsite experience that is based on their profile—geo location, interests, key word searches, immediate on-line behavior, past history and more

Industry leading features and benefits

  • Easy to use: the Sitebrand Email Marketing Module has an intuitive graphical user interface that makes it easy to create, send, and monitor your next generation email campaigns. Plus, our experienced Business Support Specialists can work with you to get up and running fast.
  • Control your costs: no need to worry about hiring dedicated IT staff, acquiring costly hardware, or purchasing additional bandwidth.
  • Send less, sell more: with our advanced audience segmentation tools, mail merge, and conditional content, it’s easy to build precise, personalized messages that generate better results than broad-based and expensive mass mailings. Our automatic list hygiene and bounce management features mean you won’t pay for mailing to duplicate or bad addresses.
  • Show real ROI: go beyond click-through tracking to learn which campaigns generate the greatest interest, purchases, and profits. Advanced marketers can take advantage of our Action Tag Technology™ to measure and optimize their entire e-marketing program, from email to website.
  • Mail with confidence: relax while our world-class data facility, experienced technical staff, and award winning software handle all the hassles of email administration and security behind the scenes.
  • Effortlessly create new content: design and save your own fill-in-the blank templates, allowing users without any HTML knowledge to create attractive messages in your standard format. Or choose from dozens of ready-to-use, built-in email templates. Automatically optimize your content for users with AOL, wireless, and more.
  • Automated bounce and subscription management: save time and increase the value of your mailing list by taking advantage of our hassle-free list administration tools. Automatically identify and remove “unsubscribes” and invalid addresses using our failsafe unsubscribe links and customizable bounce handling rules
  • Right message, right time: send personalized birthday greetings, mortgage rate alerts, or renewal reminder messages automatically with perfect timing. Triggered mailings let you send instant emails based on dates, events, list member web activity, or any other criteria you set.
  • Dynamic one-to-one marketing: increase the effectiveness of your messages with deep personalization. Use basic mail merge tags (“Today’s offers for John Smith”). Take advantage of content scripting (such as sending a unique web page link to each email recipient). You can also send dynamic, conditional content (for example, add a special offer only to list members in a particular zip code).
  • Testing and optimization: analyze what’s working—and what isn’t— using random sampling, list merge/purge, and A/B splits. Use our spam content analysis tool before you mail—and minimize the chance that your opt-in email will be filtered out before it ever reaches your members’ inboxes.
  • Interest, purchase, forward, and ROI tracking: our action Tag Technology™ lets you monitor more than just bounces, deliveries, and opens. Track prospect interest levels, actual online and offline purchases, referrals, and more. Learn who your “hot leads” are, which “conversion events” turn browsers into buyers, and how to refine your strategy to drive loyalty and sales.
  • Easy access to your data: Get real-time access to your data however and whenever you want. Just click to download data locally, or view online in graphic or tabular form. You can also view subscription, demographic, and individual history reports for your entire membership base.

It’s all about conversion and ROI

All Sitebrand solutions are designed to do one thing: convert more visitors into buyers. Call us to see what conversion ROI you can expect.

Call us toll-free at 1-800-975-0820 to find out more. Ask us about other powerful campaign building features.