Lower cost of acquisition
The simple truth to lowering your cost to acquire customers is you need to convert more of the visitors you have right now. The cost of driving more visitors to your site through your various online channels rises with every click. Its better for the bottom line to convert more existing visitors into customers instead of incremental spend on driving new visitors.
Lower PPC/CPA spend
Squeeze more out of your search engine efforts and affiliate programs and effectively lower the overall acquisition cost. Pay-Per-Click (PPC) advertising matched with personalized landing pages and clear call to actions are critical to customer engagement. Customers who feel engaged will come back to your site again and again, compounding your investment.
Measure ROI
Sitebrand makes it easy to demonstrate ROI with robust reporting features that include executive summaries and individual campaign performance. Within seconds, you will know Sitebrands overall impact to your organization and are able to measure the effectiveness of each campaign.
Decrease bounce rates
In most cases your visitors already told you their goal, but did you hear it? The message in your call to action infers their intent and highlights the goal; use it to shorten navigation to products and collateral by delivering targeted messaging that drives that next click. Use the visitors goal to re-message offers, promotions or key value props which will persuade them into action.
Understand channel effectiveness.
Treat each channel differently. The channel tells you the type of person they are, what interested them and how they reacted to the channel message. Map each channel of your traffic to your customer life cycle. For example, search engine results page (SERP) means your visitors are in the research stage, so your messages should be informational. An affiliate channel indicates that they are price conscious but also are ready to buy. Your messaging should be a time limited offer to persuade them to commit.
