Other opportunities for trigger-based mailings
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Behavior triggers - Triggers based on user behaviors – opens, clicks, conversions, clickstreams, visits to your site… If the behavior can be tracked… an email can be triggered! You can even send triggers to subscribers who do nothing. We call these the non-responders. A simple resend using a different subject line may just get them to open. If your first email included a subject line emphasizing savings, perhaps the second should emphasize brand. Just a thought – you know your customers best!
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Out of stock triggers - When you're out of stock, customers can click and request to be emailed when the item is re-stocked. Save the purchase triggers are a very wise move. After all, these are warm leads that have demonstrated an interest to buy.
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Abandoned shopping cart triggers - Someone visits your site, registers, fills up a cart, proceeds to the check-out, but never completes the transaction. This is the perfect time to follow up with a motivating incentive that makes them convert to a sale. This trigger could point them back to the web site while also offering other easy purchase options like a 1-800 number.
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Purchase history triggers - Two main ways to use this and they are at extreme ends:
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Loyalty/Appreciation – these are the triggers that should be sent to customers who consistently buy or buy big! Recognize you appreciate their business and they’ll be your number one fan.
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Customer "Win Back" – these are the triggers that should be sent to customers who haven’t made a purchase in the last 6 months or year. Make it clear that you miss them and want them back. Give them a reason to come back. Again, you know your business best so think of what will motivate a customer to come back. It could be new products, special savings, free shipping – the options are endless.
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