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eTip #2: Triggered & Transactional Messages

Hi,

Transactional messages are a form of triggered emails which are absolutely essential in e-commerce. Imagine if you didn’t send order/shipping confirmation emails to your online customers. Simply put, e-commerce wouldn’t work without the transactional message.

In addition to being necessary, transactional emails can boost sales through timely cross and up-sell promotions! While typical open rates for retail emails range from about 20-35%, transactional emails often see open rates of 70% or higher! And if you're afraid you might be bothering your online customers – think again. According to RightNow Technologies, 73% of consumers say they appreciate post-purchase follow up.

Now that you're convinced, what's the right way to take advantage of your transactional message?
We've created a handy tip sheet for you...

Don't have control of your transactional messaging, or looking for other triggered message suggestions?
We've got those for you too...

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Next month's eTip
As the holidays close in on us, you'll get tips to hook the last-minute shoppers! Have an idea or suggestion for the Snippet eTips? Drop us a line!

Upcoming Webinar: 12 Can't Miss Email Strategies Elastic Path is hosting a free instructional webinar w/ email marketing expert Carolyn Gardner of Sitebrand. Nov. 8, 9am PT / 12pm ET

We've scoured Persuasive e-Marketing, and picked out the article we thought you'd enjoy most.

Think Gift Cards this Holiday Season
Check out the expected growth in holiday gift cards sales for this holiday season.

I’m a huge fan of gift cards - both giving and receiving - so it comes as no surprise. And I love how retailers are making it easy to buy gift cards just about anywhere you can imagine.
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