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Easy to implement:

• » Start generating new revenue within days
• » Automatically present the best message to every prospect at the right time
• » No need for IT or technology support
• » More.

Available in two packages:

• » Complete
• » Pro

Search Engine Marketing

Search Engine Marketing (SEM) is the process of marketing through search engines such as Google, Yahoo! or Microsoft's Live Search. SEM results in more traffic to a site, through:

• Optimization: Improving the natural or organic search engine results for specific keywords. “Organic” search engine marketing combines the best practices of technology, usability, copy/linguistics and online PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page or site, combined with external elements such as links and user behaviors/preferences.
• Advertising: Marketers can also pay to be listed with search engine results. This area of SEM includes paid placement (such as Google Adwords), directory paid inclusion, XML (per-URL) paid inclusion, shopping search, and graphical (rich media) search inventory.

Sitebrand helps improve the effectiveness of search engine marketing by:

• Providing you with transaction information that lets you quickly see the revenue associated with each search engine keyword, adword or listing, and not simply the number of click throughs, or unit cost.
• Allowing you to identify revenue attributed to a web campaign that was generated during subsequent visits to the site after the visitor was originally exposed to the campaign. This lets you more accurately assess the impact of each campaign.
• Enabling you to present personalized content to visitors that arrive at your site, from any pre-defined search engine, keyword or URL. These personalization campaigns can increase the conversion ratio of visitors coming to your site.