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Contextual Marketing

Contextual marketing targets visitors to a website based on the context (their navigation path, search interests, etc.) of their visit. Contextual marketing converts visitors into buyers, by presenting them with content (ads, messages, offers) that aligns with their interests.

Sitebrand enables marketers to perform contextual marketing by giving them the data they need to understand visitor context, and the tools they need to deliver real-time personalized content to visitors based on business rules that you define.

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Why personalization and targeted segmentation should be on your 2009 radar

If you are driving traffic to your website and are see little ROI and conversion, see how Sitebrand's Segment&Serve is the only solution that can handle your online marketing needs.

Wednesday January 14th, 2009 2:00 - 2:30pm
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Quotes

“Many of these campaigns improved CableOrganizer.com’s conversion rates by almost 10% against control groups that did not see Sitebrand enabled targeted content. In general, CableOrganizer.com has seen its average conversion rate increase to 3.0% – surpassing the industry average of 2.7%.”

Daniel Shields,
Senior Marketing Analyst,
CableOrganizer.com