Content management is the process of managing website content. A content management system (CMS) allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a website without needing the expertise of a webmaster.
Sitebrand does not sell content management systems, in the way that Documentum, Vignette, Open Text or others. However, Sitebrand’s marketing automation software provides the tools to manage the content associated with personalized web campaigns.
The content manager feature lets you manage campaign content that is presented to a visitor as a result of the visitor qualifying for a business rule. Properties such as ad location, type, size, and target window (for visitors that click on the ad) are defined here. Sitebrand supports Shockwave, Flash, QuickTime, Real-Media, Mpeg video, banners (JPEG, GIF), or HTML ads.
