Two types of people visit your site: existing customers and potential customers. And while it’s comparatively easy to market to existing customers, it’s not easy to market to the majority of visitors to your site as they are anonymous. So far, your visitors haven’t supplied you with any information on who they are, or what they’re interested in. Or have they?
In fact, they have. When using Sitebrand’s web analytics you automatically capture information on each visitor’s profile and behavior. For example, each person’s IP address, browser and language settings, online navigation path, and time spent on a page, all give you valuable clues as to who they are, where they’ve come from, and what their interests are. With this information you can segment visitors according to profile and behavior, and present these segments with real time, personalized content such as ads, offers, messages, promotions, discounts and recommendations that improve conversion rates and increase sales.
