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• Overview
• E-Commerce Challenges
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• Webinars
• Customer Training
• Subscribe to the Snippet
• Persuasive e-Marketing blog

Easy to implement:

• » Start generating new revenue within days
• » Automatically present the best message to every prospect at the right time
• » No need for IT or technology support
• » More.

Available in two packages:

• » Complete
• » Pro

Content Management

Content management is the process of managing web site content. A content management system (CMS) allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster.

Sitebrand does not sell content management systems, in the way that Documentum, Vignette, Open Text or others. Sitebrand’s marketing automation software does, however, provide the tools necessary to manage the content associated with personalized web campaigns. The content manager feature lets you manage campaign content that is presented to a visitor as a result of them qualifying for a business rule. Properties such as ad location, type, size, and target window (for visitors that click on the ad) are defined here. Sitebrand supports Shockwave, Flash, QuickTime, Real-Media, Mpeg video, banners (JPEG, GIF), or HTML ads.