What's New in 6.3

One-Click Segment builder

Targeting your web campaigns for right visitors is faster and easier with Sitebrand's new One-Click Segment builder. This new feature speeds up the creation of the most commonly used segments.

Advanced Ad-hoc Segmentation

In Version 6.3, we continue to improve our Advanced Ad-hoc Segmentation capabilities. The easy to use, intuitive user interface gives you all you need to make effective choices in segmenting your website traffic in order to target your visitor with the most relevant messaging. This feature will enable you to implement what Avinash Kaushik said when Google Analytics rolled out its advanced segmentation capabilities: "Analyzing data in aggregate is a crime. When you look at all that [data] in aggregate you get nothing. If you want to find actionable insights you need to segment your web analytics data. Then you'll understand behavior of micro-segments of your website visitors, which in turn will lead you to actionable insights because you are not focusing on a glob rather you are focused on a specific."

One-Click Search Engine Segmentation

Use one click to segment traffic from search engines. See the impacted segment size.

One-Click Social Media Segmentation

Use one click to segment traffic from Social Media. React quick to what is happening in the webworld.

Introducing a new segmentation option: URL Parameter

A new segment called URL Parameter has been created. Web campaigns can now be served based on parameters that appear within the URL of the visitor's current web page, such as in-site search terms, referral tags and other tracking information. Marketers can also use this feature to create multistage web campaigns by embedding their own URL parameters within the Target URL of web campaign content.

Sitebrand Connect

Sitebrand is partnering with other leading online companies to offer a new feature called Sitebrand Connect. Using Sitebrand Connect, web campaigns can be triggered for visitors based on information or content provided by these third parties. This allows you to leverage your existing relationships with other vendors. Learn More

Sitebrand Connect - Segmentation Partners

The Sitebrand Connect - Segmentation Partner Feature enables you to integrate third party data sources. You can segment into a variety of different attributes like reviews, in-site search, referrals, etc.

Sitebrand Connect - Content Partner

The Sitebrand Connect - Content Partner feature enables you to integrate 3rd party content. Deliver the right content to the right person by combining segmentation with content delivery.