Sitebrand’s personalization platform is the competitive edge hundreds of major retailers use to boost conversion, build loyalty and increase revenue. As a personalization platform of choice, Sitebrand empowers marketers to create, manage and deliver real-time, rules-based, personalized online campaigns for websites, emails, blogs, affiliate marketing, search engine marketing, or mobile to name a few.
With Segment&Serve™, Sitebrand’s personalization platform, you can:
- Strategically analyze visitor traffic and identify hidden opportunities to target under-performing segments with directed content, resulting in substantially increased conversions
- Automatically select the best campaigns, the most effective medium, and the right follow-up messages based on marketing and audience segment priorities and visitor behavior: where they came from, first click decision-making, current online interests, past purchases.
- Proactively deliver a unique online experience tailored to each visitor's interests, one that automatically changes in real-time
- Easily create powerful, personalized online campaigns that integrate seamlessly with traditional marketing initiatives and newer technologies including RSS and SMS.
Segment&Serve™ optimizes each of your marketing channels – like the web, email and landing pages – to deliver a personalized, relevant experience to your customers and prospects.
As an online marketer, your goal is to increase your conversion rate. Think of a chess game. To win you must move your pieces around the board strategically. It’s the same with online marketing. Think of each marketing channel as a chess piece and the way to win is by increasing your conversion rate.
So how will you increase your conversion rate? According to Forrester, the average conversion rate is 2.9%. So how do you do better? It’s easy!
Segment&Serve™ using Sitebrand’s personalization platform optimizes each of your marketing channels (website, email, landing pages, etc.) to deliver a personalized and relevant experience to your content consumers—your customers and your prospects.
Sitebrand’s personalization engine has two primary components:
Campaign Manager and
Reporting Manager.
Campaign Manager allows you to easily create campaigns that segment and serve personalized and persuasive content to each visitor across multiple marketing channels.
Reporting Manager complements Campaign Manager by creating an unlimited number of online campaign reports and ROI reports, providing you with valuable performance data.
The result? A remarkably higher conversion rate and hard revenue dollars that go straight to your bottom line.
