Sitebrand selected based on proven best practice conversion campaigns, ease of implementation and extensive professional services
Gatineau, QC — September 25, 2008 — California-based ComputerGeeks.com, a discount retailer of computer and consumer electronics who sells more than 97% or more of its volume online, has turned to Sitebrand (TSX-V: SIB) to target underperforming visitor segments with a series of personalized conversion campaigns.
Targeting underperforming segments with multiple campaigns has resulted in improved overall site conversion for ComputerGeeks.com . “In two months, Sitebrand was able to demonstrate an associated revenue gain of 9% or approximately $540,000,” reports Peter Green, Marketing Manager for ComputerGeeks.com.
Finding a solution that was easy to implement was extremely important and Sitebrand’s hosted, software-as-a-service solution fit the requirements. “We did look at a couple of different personalization type software solutions,” says Green. “And we chose Sitebrand because it didn’t require fundamental changes to our website’s architecture.”
Confidence in Sitebrand’s Blueprint Success Services – a combination of analysis, training and support – was another top priority in ComputerGeeks.com decision to work with Sitebrand. Since integrating the tool, Sitebrand has worked closely with ComputerGeeks.com to launch a series of best practices campaigns triggered by geo-location, referral URLs, historical behavior and key word search to name a few. Testing impact and generating meaningful reports that the company understands makes it easy for ComputerGeeks.com to measure the ROI of Sitebrand’s solution. “Being able to say definitely – this approach works and this doesn’t – has enormous value,” states Green.
For the past 12 years, ComputerGeeks.com has earned a reputation for offering the best deals on a variety of computer and home electronic products. Featuring close-out deals and excess inventory has contributed to a growing volume of traffic. With conversion being a top priority and Sitebrand helping to crystallize the vision, ComputerGeeks.com is committed to developing new and creative ways of engaging visitors the moment they arrive on ComputerGeeks.com – in real-time and dynamically changing according to a series of strategic triggering rules.
ComputerGeeks.com is No. 174 in the Internet Retailer Top 500 Guide. Its success around web personalization has been published on the Internet Retailer website and as well, in Sitebrand's comprehensive library of case studies.
About Sitebrand
Sitebrand.com Inc. (TSX-V: SIB) provides online marketing solutions and related services to major retailers across North America and Europe. Based on its proprietary software, Sitebrand’s Segment&Serve™ personalization platform delivers personalized online marketing campaigns for websites, landing pages, email, search engine marketing, blogs, banners, point of sale, or any other web medium. Using Sitebrand, online retailers are able to develop customized marketing campaigns that leverage anonymous web analytics and visitor behavior, providing each visitor with a personalized experience to that particular visitor in real-time—generating more customers, more profit per customer, more customer loyalty, and more conversions. Sitebrand was founded in 2000 and is headquartered in Gatineau, Quebec.
Media contact
Darryl Praill
dpraill@sitebrand.com
+1-613-656-4122
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