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Sitebrand acquires cardcommunications to strengthen its e-marketing portfolio

Gatineau, QC— April 10th, 2007— Sitebrand, a leader in software-based interactive marketing solutions for retailers, today announced the acquisition of cardcommunications, an innovative email marketing services firm. The acquisition of cardcommunications enables Sitebrand to increase its addressable market for high conversion solutions and to provide its primary retail market with a more comprehensive solution for quickly and easily converting more web visitors into buyers.

“The acquisition of cardcommunications is part of our commitment to offer our retail customers leading edge e-marketing and professional services capabilities,” says Justin Shimoon, CEO and president of Sitebrand. “cardcommunications enables us to offer a more comprehensive solution to better address their top online challenges while giving us the potential to extend our solution to new markets in the near future.”

Over the past five years the key problem faced by retailers is the need to convert more web traffic into buyers. According to online market research firm e-Marketer, the average conversion rate for online retailers is two to three per cent - and has been for the past three years. Sitebrand addresses this problem by enabling retailers to automatically create a unique and highly personal experience for every web visitor that changes in real-time while they are on the site. The solution is being used by leading retailers across North America and Europe and has a proven track record for converting more visitors into buyers, reducing shopping cart abandonment, and increasing customer loyalty.

“This is an exciting opportunity,” says Carolyn Gardner, founder and president of cardcommunications and now director of e-marketing services for Sitebrand. “Our customers will be able to launch highly integrated web and email campaigns that optimize conversion.”

The former cardcommunications team joins Sitebrand at its new corporate headquarters located in Gatineau, QC and it will lead the company’s rapidly growing e-marketing services division. In the short run, the group will continue to operate under the cardcommunications name.

About Sitebrand
Founded in 2000, Sitebrand is a software-based interactive marketing solutions provider that enables clients to convert more web traffic (generated by any marketing medium) into long-term, profitable customers. Its marketing automation software includes powerful, integrated tools for delivering real-time, rules-driven, personalized web campaigns, as well as personalized email campaigns. Major retailers across North America and Europe are using Sitebrand solutions to mount effective, higher conversion solutions. www.sitebrand.com

Media Contact
Carolyn Gardner
Director of e-Marketing Services
(p) 613.656.4187
cgardner@sitebrand.com