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Sitebrand to participate in Campaign Optimization Panel at eMetrics Summit Toronto

Gatineau, QC — March 12, 2008 — Sitebrand's director of customer experience, Carolyn Gardner, has been asked to participate in a panel on Campaign Optimization Case Studies at the Toronto eMetrics Summit, March 31-April 2.

Gardner will present alongside Simon Rodrigue, senior manager e-commerce/interactive marketing at Home Depot Canada and John Hossack, partner at VKI Studios. The panel will share case studies showcasing the use of behavioral, A/B or multi-variate testing for optimization of email, search or online advertising campaigns.

Each presenter has a unique and varied background, lending to the diversity of the session. Rodrigue has been with homedepot.ca since 2004, and was tasked with the role of creating a consumer-centric business that supports the retail channel in Canada while also developing a best-in-class online business in the home improvement space. Hossack has been helping companies optimize their online campaigns and web sites for over six years. He's worked first-hand on hundreds of projects with clients spanning many industries and sizes. Gardner has spent over 10 years in the online space. Before joining Sitebrand, she was founder and president of cardcommunications, an email marketing professional services firm.

Rodrigue and Gardner are also bloggers covering topics related to interactive marketing and the eCommerce industry. Gardner can be found at persuasive-emarketing.com, and Rodgrigue at evolvingshift.com.

The eMetrics Summit runs from March 31-April 2 at the Toronto Marriott Eaton Centre Hotel. Presented by the Web Analytics Association, the summit's key note speakers include Bryan Eisenberg, Jim Sterne, Jim Novo, Mitch Joel and more. More information about the show can be found at. http://www.emetrics.org/2008_conference/toronto_canada/

About Sitebrand

Sitebrand is a leader in online customer interaction and conversion solutions allowing e-commerce marketers to automatically and dynamically deliver the most relevant, compelling and persuasive content to every web visitor. Sitebrand's Retail Marketing Suite delivers personalized content based on anonymous web analytics and visitor behavior. As an early advocate of the category since 2000, Sitebrand delivers results in real-time using measurable indicators, such as lift and conversion, relative to control group baselines by better use of key web site real estate. Sitebrand's clients including Roots, Bank of Montreal, Bell, Danskin, Cable Organizer, Reeds Jewelers, Kiyonna, M&M Meats, and BedBathStore.com.