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Sitebrand appoints Chris Riopelle Vice President of Sales

Brings 10 years of senior experience with concentration in sales process and channel development

Gatineau, Québec— Sept. 26, 2007 — Sitebrand, a leader in advanced software-based interaction marketing solutions for retailers, today appoints Chris Riopelle as Vice President of Sales. Riopelle will be responsible for all business development and sales initiatives for Sitebrand.

"Chris is a real catch for the Sitebrand management team," says Justin Shimoon, President and CEO of Sitebrand, who appointed Riopelle to the position. "His channel experience will help as we continue to build out strategic channel relationship and he'll add tremendously to the momentum of our current sales team."

Riopelle has 10 years experience in the technology field with a concentration sales process and channel development. Prior to joining Sitebrand, Chris held the position of Vice President and General Manager of Interwork Technologies, a distributor of business IP security and communication solutions. During his tenure, he also served as Director of Product Management, Director of US Sales and Vice President of Sales where he contributed to increasing the company's sales by more than 50 percent.

Reporting to Shimoon, Riopelle will lead world-wide sales and help to continue to build out strategic channel relationships. His drive, experience and strengths are a welcome addition to the Sitebrand management team.

Riopelle is a Certified Information Systems Security Professional (CISSP) from the International Information Systems Security Certification Consortium (ISC)².

About Sitebrand

Founded in 2000, Sitebrand is a software-based interactive marketing solutions provider that enables clients to convert more web traffic (generated by any marketing medium) into long-term, profitable customers. Its marketing automation software includes powerful, integrated tools for delivering real-time, rules-driven, personalized web campaigns, as well as personalized email campaigns. Major retailers across North America and Europe are using Sitebrand solutions to mount effective, higher conversion solutions. www.sitebrand.com

Media Contact

Carolyn Gardner
Director of e-Marketing Services
(p) 613.656.4187
cgardner@sitebrand.com