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Sitebrand Launches Version 4.0 of Marketing Automation Software

Powerful new features make it easier for marketers to capitalize on the promise of personalization

Ottawa — October 18, 2004 — Sitebrand.com Inc., a specialist in helping online retailers become more profitable through personalization, today announced the release of a version 4.0 of its ASP marketing automation software.

“The new release provides several powerful new features that will make it easier for marketers to deploy a wider range of more effective, personalized web campaigns, and to track and view the impact of these campaigns,” explained Justin Shimoon, President and CEO of Sitebrand.

Product Highlights:

  • Transactions-based Business Rule: This new business rule feature enables marketers to create campaigns based on historical transactional data, including products purchased and the amount of revenue generated. So, for example, visitors that have purchased more than $X over the past Y days, can be targeted with up-sell or cross-sell offers.
  • A/B Testing: Assign multiple content files (i.e., Message1.html and Message2.html) to a single campaign to test the effectiveness of each offer. Alternatively, the presentation of campaign content can be suppressed, even though the campaign rules have been triggered, in order to test the effectiveness of the content.
  • Time of Day Campaign Scheduling: Personalization campaigns can now be launched using specific time of day scheduling independent of campaign start and end dates.
  • Deferred Campaign Based Revenue Tracking: Identify revenue attributed to web and email campaigns that was generated during subsequent visits to the site after the visitor was originally exposed to the campaign. With this more accurate data, marketers can now better assess the effectiveness of each campaign.
  • Reports: The reports have been consolidated into the more powerful Interactive Reports. Revenue-based campaign performance summaries have been added, along with an export function for the summaries and improved the traffic summaries.

“Using Sitebrand software we run a number of rules-based, personalized web campaigns to target visitors from specific countries and first time visitors,” said Kim Camarella, President of Kiyonna, which specializes in plus-size women’s clothing. “And by presenting online shoppers with an added incentive to complete their purchase, Sitebrand has enabled us to reduce shopping cart abandonment by 30%. We look forward to taking advantage of the powerful new features in version 4.0, particularly the transactions-based business rule,” she added.

About Sitebrand

Sitebrand specializes in helping online retailers realize greater profitability through personalization. Its marketing automation software includes powerful, integrated tools for delivering real-time, rules-driven, personalized web campaigns, as well as personalized email campaigns. By providing the data necessary to identify market segments to target, and the tools to drive successful campaigns, marketers can generate more customers, more profit per customer, and more customer loyalty. Unlike other solutions, Sitebrand, with its single integrated application, uniquely provides a personalization rules engine and fully-tracked email campaigns. It also provides rapid time-to results, and is offered as a web-based, subscription service. Sitebrand (www.sitebrand.com), founded in 2000, is privately held, with offices in Gatineau, Québec, Canada.

Media Contact

Carolyn Gardner
Director of e-Marketing Services
(p) 613.656.4187
cgardner@sitebrand.com