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Overview
Sitebrand Retail Marketing Suite
Easy to implement:
Available in two packages:  
Incentive Logic Announces Strategic Alliance and Product Integration with Sitebrand CorporationScottsdale, Arizona — April 2, 2004 — Incentive Logic, an incentive/reward automation solutions company headquartered in Scottsdale, Arizona, and Sitebrand Corporation headquartered in Ottawa, Canada a leader in marketing automation today announced a strategic partnership to co-market their offerings. Under the agreement, Sitebrand's award-winning marketing automation and web personalization application will be combined with Incentive Logic's application. The combined solution gives marketers an easy-to-use online service to deliver powerful persuasion through Incentives and then track the effectiveness and optimize those offers. The Incentive Logic solution includes a full line of incentive and reward software and services that enable companies to motivate, thank or reward customers, increase partners’ promotional effectiveness and recognize or drive employee productivity. Incentive Logic’s applications fill critical needs for clients in establishing incentive programs, such as quick set-up, client branding, cost-effectiveness, real-time reporting and comprehensive data collection. Sitebrand offers an application that increases the potency & effectiveness of marketing initiatives online, while reducing the cost & complexity of rolling out campaigns across multiple touch points. Sitebrand delivers concrete business value to marketers by saving them time & money. Creating 2-way automatic communication with customers allows marketers to drive appropriate messages - generating higher levels of customer satisfaction and sales. With the combined solution, users will have access to closed loop reporting from marketing campaigns based on the offering of Incentives to drive behaviour. With this information, users will be able to continually optimize Incentive-based offerings and create better marketing campaigns. "This partnership provides marketers with a single, unified marketing solution that converts prospects to customers, decreases website fatigue and increases per visit revenues, by analyzing, and personalizing all marketing channels on the Web", Said Sitebrand CEO, Justin Shimoon “We are very excited about being able to offer this integrated solution to the market place. It is truly a strategic alliance that will provide complimentary benefits to our target markets” said Bill McCormick, CEO, Incentive Logic. About Incentive Logic, Inc.Incentive Logic, Inc. is an established marketing services leader in proving strategically designed incentive and loyalty programs that are designed to achieve corporate objectives. Incentive Logic offers a full-line of incentive and reward software and services that enable companies to motivate, thank or reward customers, increase partners' promotional effectiveness and recognize or drive employee productivity. Founded in 1998, Incentive Logic, Inc. is a privately held company headquartered in Scottsdale, Arizona. About SitebrandSitebrand specializes in helping online retailers realize greater profitability through personalization. Its marketing automation software includes powerful, integrated tools for delivering real-time, rules-driven, personalized web campaigns, as well as personalized email campaigns. By providing the data necessary to identify market segments to target, and the tools to drive successful campaigns, marketers can generate more customers, more profit per customer, and more customer loyalty. Unlike other solutions, Sitebrand, with its single integrated application, uniquely provides a personalization rules engine and fully-tracked email campaigns. It also provides rapid time-to results, and is offered as a web-based, subscription service. Sitebrand (www.sitebrand.com), founded in 2000, is privately held, with offices in Gatineau, Québec, Canada. Media ContactCarolyn Gardner |
