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Overview
Sitebrand Retail Marketing Suite
Easy to implement:
Available in two packages:  
New Sitebrand Release Adds Visual Power To Integrated Online Marketing!In-Page Analysis tool leads list of innovations contained in Sitebrand Version 3Ottawa, Canada — October 1, 2003 — Sitebrand, a leading provider of Web marketing automation solutions, today released Sitebrand v3.4, the latest offering of its flagship application that integrates all key components of online retail marketing. "Our customers have been waiting in anticipation of the new functionality offered in v3.4,” said Sitebrand CEO Justin Shimoon. “Of particular interest to them is the In-Page Analysis feature, which lets marketers track the popularity of Web pages and of the personalization campaigns launched with InSite. This exciting new addition will help customers gain a better understanding of how visitors interact with their site.” Sitebrand v3.4 focuses greater functionality on two key goals for Web marketers: raising the probability that visitors will complete their online transactions; and increasing per transaction revenues. In addition to In-Page Analysis, Sitebrand’s Personalization Engine now offers a number of new features, including a greater range of options for navigation path tracking and email personalization fields. “Marketers looking to tailor their email campaigns using visitor information collected through online and off-line sources will also appreciate the improvements to Sitebrand’s Email Campaigner module,“ said Shimoon. “Through its intuitive interface, marketers can launch highly personalized email messages to targeted visitor segments, leading to higher visitor conversions and revenues. Ashley Reddy, CTO of Sitebrand customer Blindsgalore.com, recently voiced high praise for this particular feature. "We received some of the highest response rates we've ever seen,“ said Reddy. “And the fact that we could measure revenue resulting directly from the campaign is what set Sitebrand apart." Sitebrand InSite consists of four main integrated components: Web Personalization, Email Campaigning, Transaction Profiling, and Analytics and Tracking. The result is the most effective marketing automation platform currently on the market. Sitebrand v3.4 is available now and can be implemented in less than one day. About SitebrandSitebrand specializes in helping online retailers realize greater profitability through personalization. Its marketing automation software includes powerful, integrated tools for delivering real-time, rules-driven, personalized web campaigns, as well as personalized email campaigns. By providing the data necessary to identify market segments to target, and the tools to drive successful campaigns, marketers can generate more customers, more profit per customer, and more customer loyalty. Unlike other solutions, Sitebrand, with its single integrated application, uniquely provides a personalization rules engine and fully-tracked email campaigns. It also provides rapid time-to results, and is offered as a web-based, subscription service. Sitebrand (www.sitebrand.com), founded in 2000, is privately held, with offices in Gatineau, Québec, Canada. Media ContactCarolyn Gardner |
