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Overview
Sitebrand Retail Marketing Suite
Easy to implement:
Available in two packages:  
Sitebrand and Canada Post Sign 2 Year DealOttawa, Canada — March 6, 2003 — Sitebrand has signed a two year license with Canada Post to provide Web Marketing Automation capabilities until 2005. Sitebrand’s award-winning Web site analytics, personalization & email campaigning components give Canada Post an easy way to deliver powerful information and compelling messages to Web visitors, increasing customer satisfaction – and revenue. With the Sitebrand’s solution in place for Canada Post, marketers there will have access to closed loop reporting from marketing campaigns to transaction information from a single user interface. With the combination of insight and a stable delivery mechanism, Canada Post is able to not only eliminate any issues that may be leading to transaction abandonment, but also to start creating more compelling Web and eMail marketing campaigns. “We see Canada Post as a great example of what the product can do for marketers in a hybrid B2B/ B2C space. The majority of Canada Post’s business is with other businesses; large and small, but consumers make significant use of the instructional content and select applications. Since most of Canada Post’s revenue is still in offline channels, the Web site acts more as an information source for many customers. The transactions that occur there, while not predominantly monetary, are informational transactions – and equally important to their business”, says CEO Justin Shimoon. “Understanding what your customers want in the way of self-serve options allows you to serve them better”. What Canada Post really liked about Sitebrand’s Marketing Automation over other offerings was the flexibility to have different business units within the organization create and deliver their own campaigns to specific segments of our Web visitors. They also value the ASP model of Sitebrand’s solution. It makes the total cost of ownership very low, while delivering brand new promotional capabilities to the Marketing groups that will drive better customer service and increased revenues from Canada Post’s Web site. Sitebrand’s application provides marketers with a single, unified marketing automation solution that converts prospects to customers, decreases Web visitor fatigue and increases per-visit revenues. By analyzing, personalizing and tracking campaign success across all marketing channels on the Web, Marketers are better equipped to practice integrated direct marketing without the hassle of marrying several point solutions together. Sitebrand is helping people create moving marketing. The Sitebrand solution is immediately available and can be implemented in less than one day. For more information visit the Sitebrand site at http://www.sitebrand.com or call 1-866-288-1582. About SitebrandSitebrand specializes in helping online retailers realize greater profitability through personalization. Its marketing automation software includes powerful, integrated tools for delivering real-time, rules-driven, personalized web campaigns, as well as personalized email campaigns. By providing the data necessary to identify market segments to target, and the tools to drive successful campaigns, marketers can generate more customers, more profit per customer, and more customer loyalty. Unlike other solutions, Sitebrand, with its single integrated application, uniquely provides a personalization rules engine and fully-tracked email campaigns. It also provides rapid time-to results, and is offered as a web-based, subscription service. Sitebrand (www.sitebrand.com), founded in 2000, is privately held, with offices in Gatineau, Québec, Canada. Media ContactCarolyn Gardner |
