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Overview
Sitebrand Retail Marketing Suite
Easy to implement:
Available in two packages:  
Sitebrand Gets Another Round of Financing Totalling $1.2MGatineau, Canada — November 26, 2002 — Michel Parent, Director General of the Outaouais Regional Solidarity Fund QFL today announced an investment of $500,000 in Sitebrand.com Corporation, a company specializing in the development and marketing of analytics-driven marketing automation tools. Canada Economic Development, Investissement Québec and a private investor will also contribute a total of $1.2 million in this second round of financing, which will allow the company to intensify the development and marketing of its InSite product. Sitebrand has raised $1.0 million in October 2000. Sitebrand.com Corporation has developed a suite of tools called InSite that provides organizations with a detailed understanding of all visitor and customer interactions with their Website in real time. Its software compiles a user profile without requiring visitors to register on the site. Unlike other tools on the market, this software intelligently interprets data, allowing the user to make appropriate decisions and to use this data to mount targeted, personalized campaigns. One of InSite’s benefits is its open architecture that makes it compatible with other competing or complementary CRM systems that are sometimes more complex, especially when they involve gathering Website traffic statistics or electronic campaign data. “SMEs don’t want complex solutions that are difficult to deploy or inexpensive solutions lacking basic functionalities,” explains Justin Shimoon, president of Sitebrand.com Corporation. “Our company offers products tailored specifically to their needs, at the right price, through sales representatives that understand their requirements and who are committed to providing them with the right solution.” “The Outaouais Regional Solidarity Fund QFL is pleased to add Sitebrand.com Corporation to its list of partner companies,” stated Director General Michel Parent. “Not only are the competitive advantages of its product undeniable, this investment also allows us to bring back all the company’s operations to Gatineau and create about ten new jobs by the end of 2003.” About SitebrandSitebrand specializes in helping online retailers realize greater profitability through personalization. Its marketing automation software includes powerful, integrated tools for delivering real-time, rules-driven, personalized web campaigns, as well as personalized email campaigns. By providing the data necessary to identify market segments to target, and the tools to drive successful campaigns, marketers can generate more customers, more profit per customer, and more customer loyalty. Unlike other solutions, Sitebrand, with its single integrated application, uniquely provides a personalization rules engine and fully-tracked email campaigns. It also provides rapid time-to results, and is offered as a web-based, subscription service. Sitebrand (www.sitebrand.com), founded in 2000, is privately held, with offices in Gatineau, Québec, Canada. Media ContactCarolyn Gardner |
