Sitebrand Highlights

Easy to implement:

  • » Start generating new revenue within days
  • » Automatically present the best message to every prospect at the right time
  • » No need for IT or technology support
  • » More.

Available in two packages:

Find out what ROI you can expect: Call 1-800-975-0820 for a free ROI analysis.

Sitebrand™ Client Success Stories – Sierra Trading Post

The Challenge

Sierra Trading Post (STP) offers name brand outdoor gear, clothing and footwear at 35% to 70% discounts compared to retail prices. Like many other traditional catalogers, STP has focused increasingly on an e-commerce model in recent years.

To create substantial business value from this strategic direction, STP sought out innovative ways to capitalize on the Web's inherent properties and ultimately convert more traffic into sales. In addition to the Web's awesome reach, STP needed to capitalize on its huge potential for tailored, two-way communication with prospects and customers. And, of course, they needed it yesterday.

The Solution

That's where Sitebrand came in. Sitebrand quickly enabled STP to look more closely at online customer behavior and then target the promotions accordingly. STP could also now measure campaign effectiveness and make needed adjustments in a shockingly reduced time-frame.

For instance, STP identified which items of clothing and gear are more popular in particular parts of the country. Then, through a series of Sitebrand business rules created around regional climate and weather anomalies, STP began automatically deploying personalized content tailored to regional customer segments. Yes, it was that simple.

The Results

In a nutshell, Sitebrand gave STP the ability to heighten the impact of online promotions by presenting more relevant content to each visitor. Since then, this aggressive firm has taken the idea and run with it, launching a diversity of compelling and targeted Sitebrand personalization campaigns created with effective up-sell and cross-sell strategies.

"Within 6 months of integrating Sitebrand, we've seen a four-to-five-times return on our investment. Because we have limited in-house marketing resources, the automated personalized campaigns really set Sitebrand apart from analytics-only vendors."
Doug Williams, Director of Marketing, Sierra Trading Post