Sitebrand Highlights

Easy to implement:

  • » Start generating new revenue within days
  • » Automatically present the best message to every prospect at the right time
  • » No need for IT or technology support
  • » More.

Available in two packages:

Find out what ROI you can expect: Call 1-800-975-0820 for a free ROI analysis.

Sitebrand™ Client Success Stories – Iced Out Gear

Maximize SEO with Segmentation

The Issue

As a niche e-commerce provider of low cost, high quality hip hop jewelry and urban clothing, traffic generation has always been a considerable concern. But when the president of Iced Out Gear, Dan Gershon, realized that their conversion rate was less than 1%, he knew he needed to find the right tool to exploit the traffic being generated. SEO efforts were successfully streaming ample traffic to the Iced Out Gear website, but abandonment rates were acutely effecting his ROI.

“We needed to find a way to make the traffic work for us. When I discovered Sitebrand, I was amazed at what it could do.
Dan Gershon, President, Iced Out Gear

The Approach

Sitebrand began working with Iced Out Gear to identify traffic segments that could be targeted, then design and launch campaigns specific to those visitors. With so much traffic being generated from SEO, it was natural to target first time visitors, as well as reward returning customers for their loyalty. “I loved that you didn’t require a crazy creative team to get started” says Dan Gershon, president of Iced Out Gear, “It’s easy to maximize SEO by leveraging Keywords within the delivery to the segment. It’s like doubling up on your SEO investments”

Once the campaigns had been designed and implemented, Sitebrand utilized control groups as well as initiated A/B testing to ensure that the incentives were yielding similar results, concluding that the segments were being properly targeted.

“I couldn’t believe the power of segmentation,” commented Dan Gershon, “it gives us the flexibility to do what we want to do, then verifies our efforts”.

The Results

Shortly after the campaigns were up and running, Iced Out Gear experienced a dramatic lift within targeted segments. Now, SEO efforts were pushing visitors to a site where they were properly greeted, and presented ample reason to convert. Trend reports summarizing A/B testing featured the depth of the increase. Where the First Time Visitors control group (users who did not see the campaign) only converted 3% of the time, those who were served targeted content acted on the campaign 47% of the time. Similarly, campaign conversion for Repeating Customers rose 34% over the control group, with both campaigns generating a rippling effect throughout consequent revenue streams.

“To see the conversion lift was cool,” noted Gershon, “now we’re really looking forward to expanding our campaigns”

In addition to maximizing SEO investments, Sitebrand is helping Iced Out Gear initiate geographical targeting, shopping cart abandonment, and depth of visit campaigns to further conversion increases. “Not only is our ROI dramatically increased, but our labor costs are decreasing,” observed Dan Gershon “once its setup correctly, it takes care of itself. I trust the Sitebrand representatives to properly advise us; with Sitebrand, there are no limitations on what we can target and achieve.”